American Heritage wins awards for marketing, business development, community outreach

American Heritage Credit Union (“American Heritage”) was recently honored nationally by the CUNA Marketing & Business Development Council, Mastercard, and the Web Marketing Association with multiple honors for excellence in member communications.

The CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals, presents Diamond Awards annually to credit unions in over 30 categories ranging from advertising to community events and beyond.

This year, American Heritage won nine Diamond Awards, including three Category’s Best, for the following categories: e-Channel Marketing (Category’s Best); Mobile App Design (Category’s Best); Membership Marketing (Category’s Best); Annual Report; Email Single or Series (2); Financial Wellness; and Ongoing Event (2).

The e-Channel Marketing category awarded top honors to American Heritage’s digital financial wellness programs. The Mobile App Design category top honors went to American Heritage’s New Mobile Teller App Design. The Membership Marketing category awarded top honors for American Heritage’s campaign theme “Meeting You Where Life Happens.”

The Ongoing Event category awarded American Heritage for the year long Donations for Ukraine Initiative as well as the Month long Grand Illumination event. The Email Single or Series category was award for American Heritage’s Loan Abandonment Automation Series and Savings Offers Series. American Heritage also received Diamond awards for the 2021 Annual Report and the 2022 Financial Wellness Program.

American Heritage received the “Doing Well by Doing Good” Award from Mastercard in January for its charitable giving as part of Mastercard’s Community Institution Segment Awards.

American Heritage’s Mobile Website was also awarded by the Web Marketing Association, for the second year in a row for Best Credit Union Mobile Website and Best Financial Services Mobile Website.

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