Comcast has announced the launch of enhanced 4K from Xfinity, a first-of-its-kind viewing experience on X1 that combines industry-leading video, audio and network technology to deliver “a high-definition viewing experience unlike anything else available today.”
Premiering for the Paris Olympics and available on USA Network’s 24/7 coverage, enhanced 4K brings together 4K video delivered over Comcast’s network at its highest bitrate, Dolby Vision for life-like picture quality, Dolby Atmos immersive audio, and ultra-low latency only seconds behind all the live action unfolding in Paris.
“The Olympics is the best example of how Comcast can bring together its fantastic sports content, entertainment platforms, and innovative technology and connectivity offerings to deliver one-of-a-kind experiences to customers,” said Holland, Bucks County resident Vito Forlenza, vice president, Sports Entertainment, Comcast.
“By premiering enhanced 4K during Paris 2024, fans of the Olympics will be among the first to experience this new innovation and enjoy all the live action in stunning picture and audio quality, with significantly less delay compared to anything else in the market.”
The launch follows a successful trial of the technology conducted during the 2024 Super Bowl. Moving forward, enhanced 4K will be the new quality standard for live sports delivered in 4K on X1.
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